Why do people visit your
website? Pay per click? Word
of Mouth? Lots of
advertising? Dumb luck?
What ever gets them to it,
only one thing will ever
make them come back. And
that is "Content."
What is content? It is
information of some type
that is of interest to your
visitors. They learn
something new or see a new
slant on something they had
heard about or are otherwise
entertained. They return,
hopefully often, to see what
you have new. Keeping
content fresh is key. Here
are some ways to do just
that.
1. Start a newsletter that
has articles and content
about the products you sell
on your website. Offer an
opt-in signup form on you
website to receive your
newsletter. Send your opt-in
list a newsletter at least
once a week. To make it
fresh, write about one of
the features of your product
in each newsletter.
To add content, answer
questions from your
subscribers. It will make
them feel good seeing their
names in print and the time
it takes to write the
answers will go toward
writing your newsletter, not
just answering one email.
Many of your subscribers
probably have had the same
question, but didn’t know
whom to ask or didn’t want
to take the time to write.
One caution: don’t turn your
newsletter into a
commercial. Make it
interesting and they will
click on your URL and buy.
Make it a commercial and
they will unsubscribe!
Get free reports or ebooks
at free resource sites and
offer them to your readers
as a nice gesture or as a
bonus for purchasing your
product. People love
freebies. Give them what
they want and they’ll come
back.
2. Take those same articles
and submit them to Article
Directories like http://EzineArticles.com/.Be
sure to attach a resource
box to the bottom of your
article. A resource box is a
4 to 6 line short bio about
you and a description of
your website, including a
live link. When submitting
your article, make sure to
request the article to be
reprinted "as is" with your
resource box attached.
Imagine your article being
printed in several
directories with URL’s
linking to your website!
3. Increase your search
engine ranking and,
therefore, the number of
visitors who visit your
site, by posting articles
and content on your website.
The more you put keyword
rich text in your articles,
the more likely the search
engines will pick up your
site. So, if your business
involves offering products
and services related to
health, posting
health-related articles and
content will attract
visitors to your site. If
your business involves
offering products and
services related to
vitamins, posting articles
and content about vitamins
will attract visitors to
your site. I think you get
the idea by now.
4. Go to http://www.blogger.com/
and create a blog with a
name relating to your niche
market or product. Put the
articles and content
mentioned in item 3 above in
your blog. Blogs lend
themselves to articles. Put
links to your main website
in your blog. This may be
easier than updating your
main website with articles
unless you can maintain it
yourself and update it with
FTP.
5. Create an automated cashflow by using content in
email training courses that
have strategically placed
live links to your website
and affiliate programs. Turn
your articles into courses.
Use an autoresponder to
automatically deliver the
course, one chapter at a
time. Use your course as a
sign-up bonus for your
newsletter or the purchase
of your product.
6. Visit Forums that are
related to your niche
market. Read what visitors
have to say. If they ask a
question that you can
answer, answer it. Sign it
with your resource box
information and live link to
your website or blog. Even
better, tell them to visit
your site to read about the
subject. If you can't answer
the question, research it
and write an article about
it. Put it on your site and
return to the Forum and now
tell them the answer or to
visit your site. Do this
quickly before someone else
answers it.
7. Instead of writing
articles, write a review
about a product you have
used. Make it honest and
about 500 words long so that
search engines will take the
review seriously. Again, add
your resource box at the end
of the review.
These are some ways to
increase your traffic to
your websites and increase
your ranking in the search
engines. Maybe I have
stimulated you to think of
other ways. Good.
Whatever you do to get
visitors to your websites,
you must build a
relationship of trust with
them. Give them good,
worthwhile content and you
will build a large list of
subscribers who will look
forward to visiting your
websites and receiving your
newsletters and product
offers. You will also build
your reputation as an expert
in your niche.
If you do this properly,
then they will become
customers, they will buy a
lot of your products and you
will become rich!
We hope this article
provided you with valuable
information, which will help
you to make more informed
decisions. Please get in
touch with us at sales@webesolution.com
if you are interested in our
service, or even if you
would just like to find out
more.
