Teleconferences: 15 Ways to
Promote ePrograms Of Any Kind
It is true that this article
is directly more towards
teleclasses, yet, the ten
tips also included hold true
for any type of electronic
Learning (eLearning)
marketing and promotion.
Teleconferences, also known
as teleclasses or
teleseminars depending on
the presentation format, are
the second hottest marketing
delivery technique for 2004.
This delivery format
satisfies the yearn to learn
and opens an exchange to
unbelievable global
portions.
Previously called distance
learning, the teleclass
format actually began in the
mid-1990s through higher
learning institutions. Now,
without leaving your office
or easy chair, you can put
on a headset, lean back and
learn. No parking
challenges, gas usage, or
travel time required.
Technology is exploding in
this part of the
communication industry. In
2003 this market tripled
their service features for
leaders, use and
availability in on the
incline, and the attendance
limitations of 30 a few
years ago now expands to
150. And in 2004, the market
continues to show that it
will double even 2003s
number.
Teleconference phone numbers
are still limited to
availability in only certain
states, like Florida and
Nevada. The pressure for
other states to add
teleconferencing services at
these reasonable rates is
not there yet. The bell is
toiling louder every year.
Currently, you can purchase
a personal-use 24/7 line in
the range of $600 a year.
Alternatively, you can rent
a line by the hour from $10
up or even share a line.
You can find no cost
teleconference lines, like
http://www.mrconference.com.
I found these services less
than desirable. Many times,
you get disconnect if you
don't talk every 10 minutes
or you are blocked from
entering the call if their
lines are full.
No, teleconferencing will
not take the place of "being
there". Yet, some
teleconference leaders can
just about bring you
physically into feeling that
same experience. If you have
never experience a
teleconference, I recommend
that you do, but don't just
try one. The greatest
benefit to learning by phone
is that you listening skills
will reach new heights
quickly.
1. If you produce your own
e-newsletter or printed
newsletter, you can add a
teleconferencing
announcement section.
2. Contact other
e-newsletter or printed
newsletter editors and ask
to have your teleconference
announced in their issues.
You can swap for the space
(your ad for their ad in
your e-newsletter), barter
for a space in your session,
offer an affiliate option,
purchase the space or pay
per click. You want to
advertise with your focus
target.
3. You can also run
pay-per-click search engine
ads. The Google AdWords
program is a great place to
start. If you purchase an ad
analyzer software (average
$100) or a service (average
$19.95/month) you will save
time and make less mistakes.
It will also save you hours
of analyzing your own. Look
for the ads that you pay
more than a nickel each.
4. Place notices all over
your web site -- especially
your main page. Remember,
this is a passive method
(meaning that you still need
to get visitors to the site
before they can read it).
5. Write and distribute
Internet articles on the
same subject. Unable to
write, hire a ghostwriter.
Allow three months for this
process to begin working.
You will also want to write
and distribute at least
three articles a month.
Don't ignore this marketing
avenue. This method is
number five on the top
promotional methods for
2004.
If you are writing marketing
articles a great
media-posting site is:
http://www.ideamarketers.com.
Each site has it’s own
guidelines and speciality
topics. To find other media-
distribution sites, visit
http://www.google.com and
search on "submit article"
and "[your topic]". Use your
bio or resource paragraph,
usually limited to five or
less 60- character lines, to
entice readers about your
teleconference offer.
