Nowadays, sites are getting
better. With minimal design
and highly maintained
archives they continue to
offer comprehensive
services. However, prominent
mistakes on several websites
are still apparent.
Here is a list of the
website mistakes that scares
visitors away and ruins the
business reputation.
1. The under construction
sign. Putting an "under
construction" sign on your
website marks you as a
struggling beginner.
Websites are supposed to
grow in time. If your site
is not yet ready to be shown
in public, then don’t
publish it.
2. Visitor counters.
Visitors generally are not
bothered by the fact that
many other people have
visited your site. However,
if the visitor counter shows
a low number, that can be a
psychological turn-off to
people, if it's too high,
people might think that it’s
fictitious. The best way to
do is not to include in your
website. If you really want
to know how many visitors
you have had, check your
statistics.
3. Lack of copyright
statements. Everything
you write and create on the
including your website is
copyright-able. Make certain
that you include copyright
statements on every page,
and appropriately update the
copyright year.
4. Overuse of technology.
There are some really great
and cool new technologies
available today but they can
tend to distract the
visitors. In times that you
have to choose between new
technology and simplicity.
Choose the latter for it is
anchored on the website’s
functionality.
5. Passive verbs. Use
active verbs and active
sentences when writing your
site's copy. Active verbs
are powerful and lend energy
to your site. The more
conversational the website
is the better.
6. Long sentences.
Long sentences are tedious
to read. Better keep it
short and simple so that it
can easily be retained.
7. Lengthy pages.
Keep your pages brief and
concise. People are easily
bored of reading, so you
have to adjust to their
attention span. If you have
a lot to say, you can create
a series of pages with good
navigation to explain your
topics.
8. Not identifying the
benefits of your products or
services. There are two
reasons why people make
purchases. First is to get
rid of pain and second is to
get pleasure. They want to
discern how your products
and services will help them
with their definite
pain/pleasure situation.
9. Neglecting to ask the
visitor to do something.
In marketing, this is known
as a Call To Action. There
should be a space designated
to tell your visitors what
you want them to do next.
Sign up for my newsletter.
Order now.
10. Accepting as true the
maxim build it and they will
come. Once you've built
your website you have to let
people know about it. If you
don't deliver them to
people, then your website is
not worth the money you
spent to create them!
We hope this article
provided you with valuable
information, which will help
you to make more informed
decisions. Please get in
touch with us at
sales@webesolution.com
if you are interested in our
service, or even if you
would just like to find out
more.
The Importance of a Well-Designed Logo by Liz Jackson
