The more focused your site
it, the more likely you are
to
satisfy your visitors
requirements, and the more
likely
they are to return and use
your site in future.
The layout and navigation of
your web pages are going to
affect the usability of your
site. It is very important
to
get these right and to know
which web technologies to
use.
Your website layout and
navigation can make or break
your
site.
Even more important is your
Content strategy because you
need to provide content that
is likely to be targeted at
your visitors. Are you
providing the content your
visitors
are looking for?
3) HOW YOUR INCOME IS
GENERATED
Informational sites usually
generate their revenue from
membership fees,
advertising, commissions
from affiliate
programs and making sales to
their members or subscribers
using off-the-web marketing,
for example through a
newsletter or direct mail.
Selling is the secondary
objective.
The main objective of an
e-commerce site is to
promote an
effective marketing message
and to make the buying
process
as easy as possible.
Creating a marketing base is
the
secondary objective. They
usually have two types of
customers, transactional and
relational.
The purchase decisions of
transactional customers are
influenced by short-term
reasons such as price,
convenience, and/or
availability.
Relational customers have
built up a relationship with
the
business usually through
previous contact. Their
purchase
decisions are based more on
the customer relationship
that
has been built up, quality
of support, and knowledge of
the
product or service or brand.
You need to identify where
your market is and what your
capabilities are. You need
to identify what gives you a
competitive advantage over
your rivals.
Once you have done that you
will be able to generate
qualified traffic, turn the
traffic into qualified
leads,
and turn the leads into
customers.
Your website strategy is
therefore critical to the
success
of your site. It must be
focused, to ensure your site
is
visible and attracts
qualified leads, and your
web pages
must be usable to ensure you
can convert your traffic.
We hope this article
provided you with valuable
information, which will help
you to make more informed
decisions. Please get in
touch with us at
sales@webesolution.com
if you are interested in our
service, or even if you
would just like to find out
more.
