Since people associate
particular colors with
different emotions, the
colors used on your website
can have a psychological
effect on visitors to your
site. By using specific
colors geared towards the
emotion you want to invoke,
you can actually increase
product sales.
Here are some colors along
with the emotions and
symbols they stimulate:
1) WHITE- purity,
innocence, peace,
perfection, chastity,
sterility, cleanliness. In
general, white creates a
cool and refreshing feeling.
2) BLACK- night,
space, authority,
sturdiness, reliability,
power, constancy, prudence,
wisdom, classy, elegance,
submission, mourning,
demons, witches. Black is a
controversial color as it
can symbolize both good and
evil.
3) RED- love,
excitement, warmth, heat,
fire, blood, passion, power,
aggression, action. Use red
as an attention grabber. It
works better as an accent
color rather than a
background one.
5) BLUE- sky, ocean,
water, temperature, ice,
coolness, mist, shadow,
travel, freedom, truth,
solitude, wisdom, trust,
loyalty, peaceful, calmness,
intelligence, dedication,
masculinity. Different
shades of blue convey
opposite meanings. Light
blue is peaceful while dark
blue is depressing.
7) GREEN- money,
calm, envy, greed, nature,
life, youth, renewal, hope,
vigor, fertility, rebirth,
freedom, guilt. Different
shades of green have
different meanings. Dark
green-cool. masculine,
conservative, wealth.
Emerald green- immortality.
Olive green- peace. Green is
the easiest color on the
eye.
8) YELLOW- light,
purity, understanding,
brightness, warmth,
playfulness, creativity.
Lemon yellow is the most eye
fatiguing color. Yellow can
increase irritability so
yellow should not be used as
a main color, only as an
accent. Yellow enhances
concentration.
9) ORANGE- autumn,
youthful, fire, warmth,
contentment, fruitfulness,
wholesomeness, strong,
generous, endurance,
strength, ambition. Orange
is the color most associated
with appetite so it would be
a good color choice for a
website selling food
products. Orange also makes
a product seem more suitable
for everyone and more
affordable.
11) GRAY-
exclusivity. Enhances the
psychological response of
other colors.
In general, red, orange, and
yellow are exciting colors
while purple, blue and green
are calming ones.
Use the color that
symbolizes the emotion you
want to convey as the
primary color on your
website. Add 1-2 other
colors to reinforce this
emotion. The colors used for
your background, header,
graphics, text,
highlighting, headlines,
etc. will all contribute to
your website's influence on
your visitors.
We hope this article
provided you with valuable
information, which will help
you to make more informed
decisions. Please get in
touch with us at
sales@webesolution.com
if you are interested in our
service, or even if you
would just like to find out
more.
The Importance of a Well-Designed Logo by Liz Jackson
