The Importance of a
Well-Designed Logo by Liz
Jackson
By Liz Jackson
You have one chance to
make a first impression.
Potential customers will
form an opinion of a
business within seconds. A
company’s logo is therefore
extremely influential, as it
is almost always the first
thing a customer will see.
In addition, once a customer
becomes familiar with a
business, the company’s logo
will always be associated
with that company name, and
in turn, the company name
will be associated with the
logo. For these reasons, a
considerable amount of
thought should go into
choosing a logo.
A logo should be simple,
recognizable, and effective
at conveying the desired
message to the public. Each
aspect of a logo’s design
should be carefully analyzed
to ensure that it does in
fact communicate the right
message. The logo’s colors,
style, size, shape, font (if
it is a logotype), and
overall design each play a
part in the logo’s overall
design, and are all
important components to
consider when creating an
effective logo.
Color is immensely
important, as color has a
dramatic effect on an
individual’s reaction to
almost anything. Restaurants
not only carefully choose
the colors of their logos,
but also carefully select
the colors of the restaurant
interior. In their case,
color affects how appetizing
a potential customer views
their restaurant, and in
turn can have a dramatic
affect on the amount of
business they receive. The
colors of the logo or
restaurant can be the reason
a hungry customer chooses
one establishment over
another. Financial
businesses and banks tend to
choose strong conservative
colors such as darker blues
and reds, to convey
stability, trust and
success. In some cases, a
particular color itself
often becomes associated
with a business. As the
background for their logo,
UPS has used the color
brown, which is now
generally associated with
their company. Since the
color brown communicates
stability, they have been
able to use the association
as a way of conveying a
message of reliability to
their customers.
In addition to color, the
general style of a logo will
determine the overall
feeling conveyed to the
public. The logo’s style
will determine whether
people will view the
business as conservative or
trendy, casual or formal,
expensive or low-priced,
friendly or exclusive, etc.
If a logo includes the
actual company name, the
font type used in the logo
is part of its style as
well, and will therefore
also come into play by
affecting an individual’s
overall response to the
logo.
Size is also important to
consider. A logo will be
used in large-scale settings
such as advertisements,
store-fronts and billboards,
but will also be used for
small-scale needs like email
communication, websites,
business cards and corporate
stationery. A logo should be
designed so that it will be
effective and recognizable
regardless its size.
Overall, a good logo is a
vital part of a successful
business, and much more
influential than many people
realize. Since individuals
are often unaware of the
effect logos have on their
own decisions, they may also
be unaware of the influence
a well designed logo will
have on their own business.
By taking time to evaluate
the different aspects of a
logo, business owners can
ensure that their company
logo will have a much
greater impact.
We hope this article
provided you with valuable
information, which will help
you to make more informed
decisions. Please get in
touch with us at
sales@webesolution.com
if you are interested in our
service, or even if you
would just like to find out
more.
The Importance of a Well-Designed Logo by Liz Jackson
