With thousands of web
pages added to the Net every
day, it's getting more and
more frustrating both to
submit the information to
the attention of those, who
are interested in it and to
find the information one
needs.
The problem is even
aggravated with the fact
that customers become more
exigent to the products they
are offered. When it comes
to the issue of software
development and B2B
solutions, they can't be
considered ignorant any
more. Customers are backed
up by the basic knowledge of
programming tools and their
"should-have" functionality.
The recent online surveys
show that customers are not
attracted by price or
discounts. Below you can see
the enumeration of the
factors influencing
customers' decision on web
application purchasing by
their measure of
significance:
Technical performance
Brand
Reliable customer support
Price
Let's go deeper into the
nature of every factor.
Technical performance
factor. Today it is not
enough to say, that your
PHP+MySQL solution has "a
complete list of features"
or "can be integrated into
any web site". People, who
are interested in the given
products, are aware of the
fact that the difficulty of
implementing the principles
of data integrity in MySQL
and PHP depends in large
degree on how many tables
and relationships the
database has. Most of
scripts offered on the Web
for online dealership
constructing do have the
problem of server slowing
down by traffic or large
database of listings or
users:
"I came to Esvon with a
sluggish, text based dating
site that was slowly running
into the ground. Esvon has
taken my site and has
developed a fast, robust,
and exciting medium for my
customers. From the
lightning speed of front end
programming in PHP to the
powerful backend database in
MySQL, the site is now one
of the most advanced dating
sites available."
Brand factor. As practically
everything in software
development science, there
are a small number of ways
to develop it right, and
almost an infinite number of
ways to develop it wrong.
Still, Esvon guys have come
to the profession of
software development
deliberately: they like to
create things from pure
thought, things that give
life to machines and that
matter to many businesses.
