In the early days of the
Internet and of search
engines, competition for
visitor traffic was slim.
There simply wasn't many
other sites around at the
time. Today, there are
millions and a sizable
portion of them are probably
interested in luring the
same targeted audience as
you are.
To get a competitive
advantage, many wise
businesses are utilizing pay
for placement search engines
as an integral part of their
marketing strategy.
Pay for Placement engines
allow you to control your
ranking in their results
lists by the traffic
generated by your listing.
The more you are willing to
pay, the higher up the ranks
your site goes.
Webesolution uses the
leading pay for placement
search engines, Overture,
Google and more to help you
reach over 80% of all
Internet users. We will
identify the most
appropriate key words and
phrases for your site and
help you set up your
account. In addition to
this, we will monitor your
success and continue to
tweak your settings in order
to maximize your ranking
results.
Remember, however, that you
may still want to optimize
your site with
Guaranteed Ranking
in leading search
engines for traditional
search engines and get
listed with major
directories even if Pay for
Placement is a major part of
your marketing strategy.
Unlike search engines which
send out their own "spiders"
to collect information on
web sites, directories rely
on the human element. First,
sites must be submitted for
consideration. Then, they
are evaluated by the
directory's staff and are
possibly accepted for
inclusion. It does require
time and effort but getting
listed will generate a large
amount of traffic for your
site.
By far the fastest growing
segment of the search engine
market is Pay-Per-Click
search engines. The
advantages are significant:
You get listed in the major
search engines in a matter
of days instead of waiting
months when you submit your
site manually. This means
you can start web site
promotion and driving
traffic to your site right
away and you are in control
of where your site ranks on
the search engines.
We can manage your Pay Per
Click (PPC) for the
following types of search
engines:
Overture
Google Adwords
FindWhat
Kanoodle
Enhance (Ah-Ha)
Webesolution provides the
following pay-per-click
management services:
1. Set-up:
Develop a list of keyword
phrases - from 50 to 100 or
more.
Develop effective ad text
for your selected keyword
phrases. This will optimize
your pay per click campaign
for effective bid
management.
Determine a monthly budget
for your click fees.
Create and set up the
accounts at the pay per
click search engines.
