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Feature
Overview
Dynamic Publishing
Capabilities: One-to-One
personalization.
Based on user profile data,
dynamically insert custom
content into your messages
such as custom offers. All
personalization occurs in
real-time so you only must
send the campaign once.
Logic-based Message
Assembly: Personalization at
the ultimate level.
Apply logic to user data
fields to generate custom
messages for the recipients.
For example, when designing
offers, consider if a user's
total past yearly purchases
were between $250 and $1000.
If so, merge a custom offer
for these users within the
e-mail message as it is
delivered.
Segmentation: Full
Segmentation Support
Target parts of your e-mail
list based on criteria you
set such as demographic or
psychographic data.
Segmentation Rule Stacking:
Take segmentation rules and
"stack" them atop one
another to create even more
targeted lists. For
instance, send e-mail only
to people living in New York
who made a purchase last
year, prefer to shop in
retail stores versus online,
and whose last name begins
with the letter "B."
Logic-based Segmentation
System:
Apply logic-based filters (<
, > , = , etc) to enhance
segmentation capabilities.
Segment based on numerical
values of a data field, text
strings, and other data
characteristics. Random and
Linear N-Way Sampling: Test
creative or content of an
e-mail with this feature.
Learn which layout is the
most effective by splitting
up your e-mail list "n" ways
and then sending the
different offers to the
different segments.
Unlimited Segmentation:
Email Messenger places no
limits on how many ways you
can segment your data.
Solutions that Increase
Overall E-mail
Deliverability:
Spam Assassin-Powered
Content Analysis: Spam
Assassin is integrated with
the Email Messenger platform
to provide the Industry's
most accurate content-based
spam filtering detection
analysis. Test the
likelihood that your
campaign will be detected as
spam by ISP spam filters
before deploying your
message.
Unique IP Addressing:
Email Messenger isolates the
mailing activities of its
clients to negate the effect
one client's mailing
activities have on other
clients.
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