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Overview of Email Messenger
Email Messenger is a leading
provider of email marketing
services to clients of all
sizes. Using targeted
permission based email
campaigns we help clients
communicate and build
stronger relationships with
their customers. Email
Messengers' powerful web
based platform enables
clients to create, send and
track successful email
campaigns. Here are some of
the powerful features
offered by our platform.
Campaign Reporting:
Real time campaign reporting
includes:
-
CTR (Click-through Rate,
detailed and aggregate) -
Open tracking (detailed and
aggregate) -
ROI Tracking (if desired)
-
Campaign Comparison &
Historical Reports -
"Hard" Bounce Reports
(undeliverable e-mails) -
"Soft" Bounce Reports (e.g.
mailbox full errors) -
Domain Deliverability
Reporting -
Day and hour graphical
reporting breakdown -
Individual user event
historical reports -
Opt-in/Opt-out reports
Report Wizard:
allows users to generate
unlimited custom reports
based on specific data (e.g.
generate a report on all
campaigns sent within a week
comparing the differences in
responses between men and
women to a specific offer)
Event Wizard:
allows users to leverage
tracked data by creating new
lists of profiled users
(e.g. For all users that
made at least one purchase
in the previous quarter,
automatically generate a new
list of these users)
Analytics:
Email Messenger APIs allow
for easy connection to Web
analytics packages (e.g.
Fireclick) for closed-loop
analysis of all online user
activity.
Sticky Campaign Reports:
Increase the chances that a
user will take a desired
action with sticky
campaigns. Sticky campaigns
aggregate a series of
one-off e-mails (for
instance, a two-week message
series designed to get a
user to make a purchase)
into one campaign report for
easy visibility into message
effectiveness.
All report data is
completely exportable to CSV
(Excel-friendly data format)
or HTML or can be sent via
e-mail.
Personalization:
Unlimited Personalization
Fields:
Move beyond first & last
name personalization with
this feature. Use any of
your stored user profile
data to personalize the
content of the message.
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